5 MIN READ
In a recent webinar unveiling its strategic approach to retail design, Tiffany & Co. showcased its journey in navigating the ever-changing retail landscape. The luxury design house, under the esteemed LVMH watches and jewelry division, shared insights into how it has revolutionized its retail store planning and designing process to stay ahead of industry trends.
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Trends Shaping Tiffany & Co.'s Brick and Mortar Design:
Amidst the evolving retail landscape, Tiffany & Co. has embraced a shift from transactional to experiential spaces. Christina Wang, Program Manager for Global Store Planning, emphasized the brand's commitment to creating engaging experiences. The adoption of omnichannel upgrades, such as mobile point-of-sale devices and digital integration, reflects the brand's dedication to enhancing the in-store shopping journey.
Strategic Design Concepts:
Tiffany & Co. employs dynamic circulation and design approaches, assigning distinct material palettes to major product categories. Wang highlighted challenges faced before the adoption of the Fohlio platform, where interior designers grappled with messy PDF markups and inconsistent formats. Design changes often led to a disconnect between approved renderings and the final store appearance.
Fohlio as A Retail Solutions Software - Revolutionizing Workflows and Collaboration:
Before implementing Fohlio, the brand faced challenges with decentralized workflows, inconsistent information, and issues in procurement coordination. Wang explained how Fohlio has transformed the retail store planning and design workflow, providing a centralized platform for live updates. Design changes are now seamlessly communicated, eliminating the discrepancies between specified designs and actual implementations.
Product Blocks Feature:
Tiffany & Co. plans to use Fohlio's new feature called "Product Blocks" to streamline the specification process. Aaron from the customer success team demonstrated how Product Blocks allow for grouping commonly used products for different areas, saving time on specifications. This feature ensures visibility, efficiency, and accuracy in the procurement workflow.
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Cross Project Reports and Forecasting:
Fohlio also unveiled premium features, including cross-project reports and forecasting tools. A retail platfom with these tools enable efficient coordination, status reporting, bulk purchasing, and forecasting across multiple projects. The goal is to optimize inventory turnover, reduce excess inventory costs, and minimize ordering discrepancies through automation.
Supply Chain Visibility:
Addressing concerns about supply chains, Tiffany & Co. acknowledged improvements since the pandemic. The focus has shifted to ensuring visibility and collaboration across internal teams, enabling better planning and mitigating challenges related to lead times, especially during events like the Lunar New Year.
Conclusion:
Tiffany & Co.'s journey in retail store planning and design exemplifies its commitment to innovation and excellence. By leveraging technology solutions like Fohlio and introducing new features, the brand aims to create a seamless and efficient design process, ensuring that stores open on time and in line with the envisioned experience. As the retail landscape continues to evolve, Tiffany & Co. remains at the forefront, setting new standards for retail store planning practices.
